Sunchips Ditches Green Bags

6 10 2010
Who Knew? The Kitty Likes SunChips

Image by cmcgough via Flickr

This just in: Sunchips is changing back to normal bags due to falling revenue and consumer complaints about the noisier biodegradable bags. Only the plain, Original flavor will remain in the greener packaging until they can find a quieter bag. Would you complain about a more sustainable choice because of aesthetics, or do you think consumers are worried about their spouse hearing the bag and coveting their chips?

I can’t help but notice that the only flavor that gets to be eco-friendly is plain. Is that what environmentalists are – self-punishing to the degree that Sunchips knows they will eat the plain just for the biodegradable bag? Well, maybe they’re right, but 10% of the time I’d spring for the flavor anyway. Life is too short, after all.

I’ll be on hiatus until next week for a fall foliage vacation. I hope we all get out to enjoy the season surrounding us!

KFC Getting Green Praise

2 10 2010

This just in: KFC, maker of the controversial “Double Down” sandwich, is getting positive press for replacing most of its Styrofoam with truly reusable take-home containers. The tubs are dishwasher and microwave safe, require 25% less energy to make than foam, and produces 50% fewer greenhouse gases. For their efforts, KFC even won the 2010  Greener Package Award.

This isn’t a new idea, but it is one that may be over-due for a comeback. In the 80s, some restaurants issued reusable dishware as an incentive, like toys in a Happy Meal. The idea has good and bad points: on the one hand, the containers still use non-renewable petroleum, but KFC plans to limit this somehow. On the other hand, preliminary studies are showing that customers are reusing them, at least for several weeks. Some might argue that biodegradable plastic is the only way to go, but the material is still cost-prohibitive for many companies.

What do you think – is this a step in the right direction or just a step sideways?

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